Signature keynote by Natalia Matveeva

The Wrong Problem

Why teams solve the symptom and miss the cause

Every organisation optimises the problem it can see. This keynote shows what it costs when the visible problem is not the real one, and gives the audience a repeatable way to find the cause behind the complaint.

What the audience takes away

• Spot when the presenting problem is a symptom
• Use a repeatable way to find the cause behind the complaint
• Stop spending budget and time on fixes that do not hold

Formats

Available as a 45 to 90 minute keynote, a keynote with workshop, an executive session, or a live virtual session, tailored to your audience and theme. For in-person events, 2 to 3 months of lead time is typical, and every request gets a reply within 2 business days.