How far in advance should we book?

For in-person events, 2 to 3 months is typical. For virtual sessions, shorter lead times can often be accommodated. Send the request and we will confirm availability.

How quickly will we hear back?

Every booking request receives a reply within 2 business days.

Fees are quoted per request, as they depend on the format, location, and preparation involved. Share your event details and you will receive a clear quote.

Do you tailor the talk to our event?

Yes. Every keynote is adapted to your audience, theme, and desired outcome after a short preparation call.

Do you speak internationally and virtually?

Yes, in person across Europe and internationally, and live online for distributed teams and chapters.

Can we record the session?

Recording is welcome for internal and archival use. Ask about distribution rights when you book.

Is Natalia a good fit for EO chapters and forums?

Yes. She speaks at EO chapter events, forum or chapter retreats and regional gatherings, and spoke at the MyEO Global AI Summit in 2024.

Is Natalia available as a podcast guest?

Yes. Choose Podcast or media interview in the booking form and share the show details.

Natalia Matveeva | Keynote Speaker

Q: What does Natalia Matveeva speak about?

Finding the real problem behind the presenting one. Her signature keynotes are The Other Side of Impossible, The Wrong Problem, Patterned Under Pressure and The Official Story, each tailored to founders, executives, investors and entrepreneur communities.

Natalia Matveeva at a glance

Natalia Matveeva is a keynote speaker and the founder of Peak Genesis. She speaks to founders, CEOs, investors, boards and Entrepreneurs' Organization (EO) communities about one skill: finding the real problem behind the presenting one. Her signature keynotes are The Other Side of Impossible, The Wrong Problem, Patterned Under Pressure and The Official Story. She is available for keynotes, keynote and workshop days, executive sessions, firesides, panels, podcasts and virtual sessions, in person across Europe and internationally. She spoke at the MyEO Global AI Summit in 2024. To book, send the request form below; every request gets a reply within 2 business days.

Built for audiences that decide

Founders and CEOs

For leadership teams who suspect the problem they are solving is not the problem they have.

Investors and boards

For people who need to read between the lines of what founders and management tell them.

Entrepreneur communities

For EO chapters, summits, and forums where candid, practical sessions earn the room's trust.

Signature keynotes

Signature keynotes, one skill

Lead keynote

The Other Side of Impossible

What five months two kilometres from Chernobyl taught her about decisions

On the morning of 26 April 1986, the sand outside her building looked exactly like sand. Natalia was six and lived two kilometres from Reactor Number Four for five months. This keynote is not a disaster used as a metaphor. It is the pattern she lived through at six and learned to name after twenty years of building companies: reality can change before it looks different, and the most expensive decisions get made in the gap between what is happening and what we think is happening.

About this keynote

The Wrong Problem

Why teams solve the symptom and miss the cause

Every organisation optimises the problem it can see. This keynote shows what it costs when the visible problem is not the real one, and gives the audience a repeatable way to find the cause behind the complaint.

About this keynote

Patterned Under Pressure

How high performers default under stress

Pressure does not change people. It reveals their patterns. A candid look at the automatic responses that run founders and executives, and how to interrupt them before they run the decision.

About this keynote

The Official Story

Reading between the lines of what people tell you

In hiring, investing, sales and leadership, everyone presents an edited version of reality. This talk teaches the audience to hear the gap between the story and the facts, and ask the question that closes it.

About this keynote

What the room takes away

For event organisers

A speaker who is easy to work with, prepared to the last detail, and focused on your audience's outcome rather than a fixed script. Clear communication before the event, a tailored talk on stage, and follow-up material your attendees can actually use.

For your audience

No fluff and no recycled theory. Your audience leaves with a sharper way of seeing the problems in front of them, with a practical framework they can apply to the next hard conversation, hire, or decision the same week.

Ways to work together

Keynote

45 to 90 min

Signature talks, tailored to your theme

Keynote + workshop

Half or full day

Talk plus a hands-on deep dive

Executive session

2 to 3 hours

Closed-door working session for leadership teams

Fireside or panel

30 to 60 min

Moderated conversation or panel participation

Virtual session

30 to 60 min

Live online delivery for distributed teams

From the room

“Natalia held the room from the first minute. Our members left with a completely different way of looking at the problems in their businesses.”

Event organiser · EO chapter event

“The most practical session of our summit. No theory for theory's sake, just a sharper way of thinking we could apply immediately.”

Programme director · Founders' conference

Natalia Matveeva

Natalia Matveeva is a keynote speaker and the founder of Peak Genesis. She helps founders and executives find the real problem behind the presenting one.

Natalia Matveeva is a keynote speaker and the founder of Peak Genesis, where she works with founders, CEOs, and investors on one skill: finding the real problem behind the presenting one. She has spoken at events including the MyEO Global AI Summit (2024) and EO chapter events across Europe, and is the creator of The Diagnostic, a structured method for reading between the lines of what people tell you. Her talks combine candid stories from years of advising leadership teams with frameworks the audience can use the same week.

LinkedIn Profile

A note for EO audiences

Natalia has spoken to EO chapters and forums, including the MyEO Global AI Summit in 2024. Sessions for EO audiences are tailored to the chapter's mix of founders: candid, interactive, and grounded in the real decisions members are living with. If you are planning a chapter event, forum or chapter retreat, or regional gathering, mention it in your request.

Check Natalia's availability

Tell us about your event and the team will reply within 2 business days. In-person bookings are typically made 2 to 3 months ahead; virtual sessions can often be arranged sooner.

Frequently asked questions

Find the real problem behind the presenting one

Natalia Matveeva at a glance

Built for audiences that decide

Founders and CEOs

Investors and boards

Entrepreneur communities

Signature keynotes, one skill

The Other Side of Impossible

The Wrong Problem

Patterned Under Pressure

The Official Story

What the room takes away

For event organisers

For your audience

Ways to work together

Keynote

Keynote + workshop

Executive session

Fireside or panel

Virtual session

Where you may have seen her

From the room