Signature keynote by Natalia Matveeva

The Other Side of Impossible

What five months two kilometres from Chernobyl taught her about decisions

On the morning of 26 April 1986, the sand outside her building looked exactly like sand. Natalia was six and lived two kilometres from Reactor Number Four for five months. This keynote is not a disaster used as a metaphor. It is the pattern she lived through at six and learned to name after twenty years of building companies: reality can change before it looks different, and the most expensive decisions get made in the gap between what is happening and what we think is happening.

What the audience takes away

• Separate what is happening from the explanation already attached to it
• Test a favourite explanation against at least two others that fit the same facts
• Leave with a five step diagnostic (failure, illusion, diagnosis, possibility, decision) and one test to run within fourteen days

Formats

Available as a 45 to 90 minute keynote, a keynote with workshop, an executive session, or a live virtual session, tailored to your audience and theme. For in-person events, 2 to 3 months of lead time is typical, and every request gets a reply within 2 business days.